All cat-parents know how much cats love cardboard boxes; you buy them a cool new toy or a fancy new cat tree and you find that they’re more interested in the box it came in.
Well, the best thing to do is to just lean into it and embrace it. At least, that’s probably what Samsung thinks.
The packaging is made from eco-friendly cardboard and encourages reuse by doubling as a fun cat house! The packaging box comes with a dotted matrix pattern and also has a QR code that takes users to a manual with detailed instructions on how to turn the packaging into things such as a magazine rack, a shelf or a cat house.
Considering how much packaging TV’s demand, it’s great that it can be turned into something useful instead of simply being discarded, and we know all the little cats and kittens are going to be so pleased.